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Gerardo (Pronounced HER-ARE-DOH)
Founder @ G's LAB
Growth LEAD @ TACTIQ.IO
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I specialise in helping B2B SaaS founders find the right growth levers for their startups, by establishing a strong foundation for brand awareness, demand generation, and customer growth.  About Me

Some of the brands I've worked with
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ABOUT ME

Hello! I'm Gerardo, a marketing pro with over 13 years of experience in B2B SaaS, specialising in supercharging growth and boosting customer value through smart, scalable operations. Throughout my career, I’ve had the pleasure of working with founders and their teams, helping them achieve remarkable growth. I've led marketing programs at companies like Google, Mindbody, Adobe, Enboarder, and Remote Social, bringing a mix of creativity and strategic vision to each project. As a team leader, I serve as a bridge across multiple teams, ensuring we all win together.

As a seasoned growth marketer, I understand the unique challenges B2B SaaS companies face. My approach is collaborative, goal-driven, and tailored to each startup’s specific needs. From laying the foundational elements to scaling for success, I’m dedicated to guiding startups in their scaling efforts.

Evan
Gerardo Contreras Vacca
Growth Marketing Strategist
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Testimonials

What people say about me

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"Gerardo was instrumental in building our marketing foundation. In just six months, he helped us refine our ICP, sharpen our messaging, and build the core of our GTM strategy. Thanks to his work, we not only gained clarity on our ideal customers but also signed multiple new clients through the demand generation initiatives he put in place. His ability to bring structure and focus to marketing efforts is a game-changer. He moves fast, and balances strategy with execution. If you're a startup looking to cut through the noise and drive real traction, Gerardo is the growth partner you need.”

Katherine Tobias
Founder, InsightWise
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“Gerardo worked on my team as the Demand Generation leader for APAC. He is a consummate professional, incredibly respected by his peers and sales partners, and would be an absolute asset to Founders looking to scale. He is a strong leader, a great strategist, and always ready to roll up his sleeves and get the work done.”

Anne Marie Corbett
Sr. Director of Demand Generation
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“Gerardo is a master of creative execution who is constant in his strive to achieve goals. He has ability to see through obstacles by conjuring up strategies that are outside the box. It continues to be a pleasure to work with Gerardo because I can rest assured that the magic which occurs in our discussions would come to life.”

David Lao
Director Business Development
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'Gerardo has foresight and is a great strategic thinker. I hope you get a chance to cross paths with Gerardo as well!'

Founder & Futurist
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"Gerardo was my lead marketer in the APAC region and took on a range of responsibilities - from strategy to execution and everything in between. He expanded the APAC sales pipeline by double digits and was highly respected across the entire go-to-market team. I highly recommend Gerardo for any Founder looking drive pipeline growth."

VP Marketing
Andrea Dumont
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If you're stuck wondering how to find the right growth levers for your startup, let's chat.

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