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Meet Gerardo

About Me

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I help Founders find the right growth levers for their startups.

After more than a decade marketing B2B SaaS products at some of the most innovative brands in Australia and learning from the best talent, I decided to work with Founders and share how growth strategies can help their companies scale.

Through years of experience, I built a repeatable process for growth—a playbook Founders can follow—and that's what I bring to my clients.

Facts about me

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Years of Experience
14 years of experience in Marketing & Growth
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Multi Industry
My experience spans multiple industries including tech, retail, financial services, wellness, human resources amongst others.
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Services

How I can help you

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Growth/Marketing Strategy

For Founders who are ready to start investing in growth or demand generation. My growth strategy service focuses on implementing my repeatable process for growth, tailored to your business's unique needs. Through years of experience, I built a repeatable process for growth - a playbook Founders can follow. This methodology, combined with insights, tools and resources, and real experience building and scaling startups, is what I bring to my clients.

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Brand Strategy

For Founders who are struggling to build a compelling brand identity that resonates with their target audience. I craft strategies that enhance brand awareness and connect with customers on a deeper level. Together, we'll create a brand that not only stands out but also drives long-term success.

Some of the questions we explore together and find solutions to.

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What is stopping you from selling more?
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Do you have a clear path to Product Market Fit?
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Do you have a repeatable sales case study?
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Can you clearly articulate your startup's demand model?
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How are you taking your product(s) to market?
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Where in the journey to PMF are you? Do you understand why?
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How many growth experiments are you running every month?
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Do you have the infrastructure needed to start scaling?
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Testimonials

What people say about me

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"Gerardo was my lead marketer in the APAC region and took on a range of responsibilities - from strategy to execution and everything in between. He expanded the APAC sales pipeline by double digits and was highly respected across the entire go-to-market team. I highly recommend Gerardo for any Founder looking drive pipeline growth."

Andrea Dumont
VP Marketing
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“Gerardo worked on my team as the Demand Generation leader for APAC. He is a consummate professional, incredibly respected by his peers and sales partners, and would be an absolute asset to Founders looking to scale. He is a strong leader, a great strategist, and always ready to roll up his sleeves and get the work done.”

Anne Marie Corbett
Sr. Director of Demand Generation
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“Gerardo is a master of creative execution who is constant in his strive to achieve goals. He has ability to see through obstacles by conjuring up strategies that are outside the box. It continues to be a pleasure to work with Gerardo because I can rest assured that the magic which occurs in our discussions would come to life.”

David Lao
Director Business Development
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'Gerardo has foresight and is a great strategic thinker. I hope you get a chance to cross paths with Gerardo as well!'

Founder & Futurist
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FAQ’S

Frequently asked questions

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What services do you offer?
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Can you join a company at a Fractional capacity?
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Do you work on freelance projects?
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What is your experience in the industry?
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If you're stuck wondering how to find the right growth levers for your startup, let's chat.

Let's Chat
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